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by simonh
3067 days ago
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It's true that 64-bit wasn't as big a difference in terms of performance or user facing features, but it was an utter humiliation for the rest of the industry. Nobody could pretend that Apple was not way ahead of everyone else in terms of chip design capability and design sophistication. Right up to that point Samsung and Qualcom had been telling everyone they had all the experience and Apple was a newbie at this chip design stuff that didn't know what it was doing. All of a sudden they were faced with the reality. If they could do 64 bit a year before anyone else, they could do anything a year before anyone else. They could ship working products that other teams barely had on the drawing board, which means nobody could reasonably predict anything they could do next. How can you design a flagship phone for next year to compete with them, when you have no clue what features are even possible for them to have? That's what it brought to the table. |
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IIRC, it was Apple who asked Samsung to collaborate with Intrinsity, most known for their FAST tech, to develop the Hummingbird core which was used in both Samsung and Apple's AP's. Only after having tested Intrinsity's tech, Apple acquired it -- so it's a bit stretch to agree with your narrative Samsung didn't see what was coming. Apple also took their time developing and releasing their own first AP about 4 years later. It also seems like while Apple is focusing on the single-core performance as their marketing point, Qualcomm and others are focusing on power-saving, having first implemented multi-core, then octo-cores on their chips. I'm not sure if that's a surprise or unexpected, since Apple's AP remained a single-core AP for a while.
As for the 64bit, was there any compelling reason to go 64bit mobile? I remember when I used to work for wall street banks in the 1990's, the shortcomings of the 32bit arch limited our ability to scale and SUN's UltraSPARC which was widely used by in the industry came to relieve that problem.