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by luxative 5779 days ago
Absolutely! Fan pages are a good way to stay in touch with existing customers/fans. Often, companies also provide special offers, early bird previews & discount coupons to facebook fans. And yes, it is replacing newsletters in some ways. However, I think most firms 'play safe' and send their 'news' through everything - twitter, facebook & email. So, if you're following a brand on multiple channels, the clutter is only compounded!