[cookiecaper]

The question is how do we successfully communicate this to everyone else. People see "We need to move this to super-cool new technology like THE GOOGLES!!!" as a positive, affirmative, and cutting-edge thing that will make them more like the coolest, smartest company there ever was, whereas they see "Why should we change that?" as backward and frightened.

We need some way to protect the industry from marketing-oriented impulses that mischaracterize flat, reliable, comprehensible architectures as primitive.