[xstartup]

Ad spent estimate seems to be very low. Most players operating out of Russia often spend 10-20K a day, so 200K is just 10 days worth of adspend. But such guys often have 10-20 people working for them on <$1-2K monthly wage. (For Russia/Eastern Europe or heck South Asia it's quite good) ROI on such campaigns can be anywhere between 150-600% or even more.