[alberts00]

It's inquired when you first register for GCP. If beforehand you've selected EMEA country there will be no option to choose between personal/business.

GCP support did respond to my inquiry and they specified that it's the case in whole EMEA.

P.S I just tried and it appears they've added option to switch to "Individual". Great!

[jwilk]

You don't have to register for GCP to use the cloud shell.