[tinus_hn]

Ads absolutely do not need this. One day these capabilities will be taken from the networks and they will survive.

The advertisers will take anything they can. It’s up to others to set the limits.

[nopriorarrests]

Will be taken by who? As long as we have publishers and adnetworks allowing this behaviour, money will flow there.

[tinus_hn]

The audience is clawing back their rights using ad blockers and the browser vendors are already limiting tracking by eliminating apis used for tracking and limiting cookies.

Ultimately the browser vendors and the users make the rules, not advertisers.

[chii]

but one of the biggest browser is owned by one of the biggest advertisers in the world. you'd expect dive conflict of interest at best, and anticompetitive behaviour at worst, from them.