[Shakattack]

It does make sense for TVs to eventually shift to this, even if Apple isn't the one to do it (though there are few better innovating companies - if any). 9 months of the year I don't have cable, and I barely miss it. Agree with what others said about content, and if major players refuse to commit then it'll be a slow transition, but that's where iAd comes in.

If Apple really is serious about AppleTV (more than just a hobby), then iAd is brilliant. Ads suck these days, the best ads are probably the ones by Apple (okay and I love the dos equis ones too). iAd brings interaction to the already visual experience, basically it makes an ad that I'm much more interested in watching. If Apple can get major networks on board by providing them comparable revenue through iAds, then it really could change everything.