[aphextron]

>Tesla I believe sold around 100,000 cars in 2017, and 76,000 in 2016, in the US alone Ford and GM sold 2.5 and 3 million respectively in 2016 - to give you scale GM sold 10 million worldwide (again, in 2016).

And I'm certain Casio sold millions more watches than Rolex last year. The fact is that consumers are rational in their choices with respect to not just actual utility, but perceived social value. High end brands have an undeniable, albeit intangible, value.

[Aloha]

It's a luxury brand that has yet to reach profitability. If you cant be profitable in a luxury good market, you're doing it wrong.

[jryle70]

This is short sight. Their goal is to make EV affordable for the mass. Doing this requires huge investment.

They aren't content to stay in luxury segment. If they were models S and X would have been enough.