[jsadow]

This point is dead-on and the key distinction between ridesharing (or really, ride-hailing) and carpooling.

With Scoop, for example, all the people who Driver are just everyday folks. They're commuters like you, me, and the Riders they get matched up with. The economic incentives are like a bonus - where the real value is the improved time in the car and the time savings from the carpool lane (where applicable). And of course, other benefits around sustainability and parking that really impact and motivate some commuters.

[tempestn]

It's fairly obvious, but this could use a tweak along the lines of: "With Scoop, for example," -> "With Scoop, my company,"