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by nickthemagicman
3068 days ago
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I've tried to learn digital marketing online but the most difficult and funny part about it is that all the teachers are digital marketers, so everyone has a newsletter and an ebook they're trying to sell you. So it's difficult to break in and actually learn how to do digital marketing. |
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As a digital marketer, what I've found most lacking in most digital marketing guides and articles is the one-size-fits-all approach. Having worked in-house for a few brands at this point in my career, what works well for business does not work well for another. I've worked for businesses where you'd be hard-pressed to get three sales from Facebook ads a month despite significant spending. I've worked for others where you go through periods where it's almost impossible to fail when spending money on Facebook ads.
My advice is to build a framework/approach to what you're doing so that you can operate with flexibility in any situation. Once you have that, you can better contextualize any article you read and once you're familiar with how the different channels perform/operate for what you're trying to market, you can really contextualize anything you hear/read.
A great start is reading Traction by Gabriel Weinberg. That book outlines typical channels you can try and acquire customers from. The book advocates casting reels in many lakes, seeing where the easy bites come from and then focus on those.
After traction, Hacking Growth by Sean Ellis and Morgan Brown is a great next step. That book advocates continuous experimentation to find compounding improvements, e.g. once you find a good acquisition channel, how do you approach improving/scaling it and how do you go about finding new acquisition channels.