[isostatic]

Why did you choose brand a over brand b? Price (brand a is cheaper - but is that unit cost, price per sheet, price per use)? Availability (b isn't in the shop)? Ease (b was on the top shelf, a was on the middle)?

I avoid adverts as much as possible, but I'm not naive that they don't have an affect on me, or that I even realise I'm being subjected to adverts. just looking out of the plane window I can see wall to wall Hsbc adverts, they were also on the jetway. HSBC spend a lot of money to say "they aren't going any where", "they're a globally trusted brand", etc.

I don't bank with HSBC, but I don't need to be persuaded by those adverts - if I am asked about a bank, HSBC is one of the first that springs to mind, burnt into my subconscious. That may be worth something in the future. En mass it certainly is.

[FridgeSeal]

Brand B was recycled paper, A is not. Both are available and B is slightly cheaper. B wins. Neither of them advertised to me, the decision was made based on product quality and features, not advertising.

I just got back from an overseas holiday, so I too saw a lot of HSBC ads at airports. But I also actively disregarded them, of someone asked me for a bank, they would not spring to mind. Even moreso because I was reading a thread on Reddit the other day where someone was talking about how HSBC's strategy was to advertise primarily at airports even if they didn't operate in that country because it makes people think they're a global brand (even when and where they're not). So now, if I do think about HSBC the first thing that pops into my head is how their outdoor advertising is built on a lie.