[mmanfrin]

Even things as mundane as copy become multi-week ping-pong behemoths as 6+ different teams need to put in their two cents and tweek everything. Legal, copy, marketing, UX, product, exec. It's astounding how slow things move at large corporations.

[Swizec]

Then again copy that changes conversions by 0.0005% can mean a multimillion dollar difference for some companies. So it’s kinda important.

[erikpukinskis]

Adding one conversion in 200,000? How much data would you need to even show such an effect?