[oasisbob]

I have a hard time giving that starter-pack graphic too much credit because it's really describing a wider design aesthetic.

It's not just microbreweries, it's bars and restaurants too. I can think of a dozen each in Chicago, Portland, and Seattle that look like that. Hell, there are Starbucks concept stores in Seattle that look like that. I've been in tech office spaces that look like that ...

[chestervonwinch]

Good point. It could've been labeled "local BBQ joint starter-pack", "local tapas bar starter-pack", "local taco joint starter-pack" and I still would've had a laugh.