[mechanical_fish]

He's especially creepy because he's dedicated himself to creating the technology that will force temporary identities.

That's it, all right.

It is one thing to recognize that, say, the extinction of the passenger pigeon is inevitable. It is quite another thing to deliberately manufacture a net and then use that net to catch the last known passenger pigeon, and then publicly cook it and eat it, all the while knowing exactly what you are doing. That would be... creepy.

The other obvious point -- or you'd think it would be obvious -- is that the fact that (e.g.) our websurfing behavior is continuously monitored, collated, and sold to the highest bidder without our specific knowledge is "inevitable" only because Google and similar businesses work to keep it that way. Google's business model is not some law of nature. Perhaps the company will discover this when some less-creepy startup company steals a significant share of their market. It could happen.