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I have such a visceral dislike of this. I don't trust algorithms to be fair (see multitudes of examples in Weapons of Math Destruction), or for algorithms to consistently work without interference from malicious actors.

What something should cost should be it's "worth", however two parties entering in a transaction deem that.

Or, worse to worst, I think there's a case for "vintage stores" if dynamic pricing goes live at brick/mortar stores--come one, come all, pay the same.