[bradbatt]

You're not the target audience, obviously. Although you and I realize that what you're talking about is simple to do, for us ... it's not as simple for many other people.

So the idea of just having a single device that automatically integrates with your phone, etc. is appealing to many people.

[semi-extrinsic]

Sure, I get that convenience is a big seller. But then it's "a really convenient speaker", not "a really incredible speaker".