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by ShannonAlther 3062 days ago
That makes calculating the final price far too hard. If the customer has to use a smartphone app to shop anyways, why not just have the app display the personalized price?
2 comments

This is how Amazon Books stores work. Prices aren't displayed on the shelf, but using an app. The price is different for Prime members vs. non-Prime members.
Last time I was in an Amazon Book store, BOTH prices were displayed on the shelf - Prime and regular. Has this changed?
No prices on the shelf in this article: https://www.recode.net/2017/5/24/15683852/amazon-books-nyc-t...

Maybe it depends on the state, and its laws on price marking.

Grocery stores already obscure prices with specials.

$3.75 each Or buy two and get the second one at 25% off with bonus card.

I suspect that few customers do the mental arithmetic to figure out what their final cost will be.