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by paulsutter 3069 days ago
A $100,000 ad campaign overpowered the dems $1.4B budget? The DNC should hire those guys! They're political geniuses!
1 comments

I'm having a hard time finding the link, but there was an article posted here on HN a while back (which the author deleted because of the underhanded nature of the endeavor) about a marketer whose ad campaign for getting a government initiative passed was failing even though they were using all the traditional methods.

Then they decided to spend ~$100 on buying fake reddit upvotes for their initiative and it received millions of views and ended up being highly successful.

It's interesting how far a little money and technological finesse can have such far reaching effects.