[notyourday]

Aldi's business model is "few things that you need, cheap".

Whole Foods business models is "Look at the stuff we have that you never knew about so you have no idea of what the price on it should be or what to use it for. Buy it!" The entire thing was based on a blow job with a smile level customer service. Do you know that employees of Whole Foods carried sharpies so if a customer looked lost trying to figure out if the customer wanted to try this or that item, the sharpie came out to wipe off the UPC code of the item and that item went into customer's bag for free because Whole Foods determined that losing $3-10 on the item is perfectly fine as they made $300 on a basket that this person was likely to buy on average a month? Or how about a knife that everyone in produce carried? So if a customer was not quite sure about that apple, the knife came out the apple was cut right in front of him or her, a piece was given to them and the rest became sample?

That's why Whole Foods had insane revenue. It was the level of service one only got at specialty stores delivered to the masses.

Drop that and Wegmans would destroy it.

Source: Wife used to work at Whole Foods.