[zhjansbnas]

Amazon, when considering whether to raise the price of prime, probably gathered a lot of information about how consumers would respond. Matte_black’s experience mirrors my own.

When I order something from Prime with 2-day shipping, it’s sometimes late, and sometimes shows up the next morning. It’s fast enough on average that I feel the price is easily worth it. If I really need something ASAP I’ll pay the extra few dollars for the one-day shipping (which would cost a lot more without Prime).

They’d have to raise the price a lot more to lose me as a customer. If there are a lot of customers like me and matte_black, it makes sense for them to raise the price.

By the way, if you do complain about late packages, they will give you a month of free Prime for each complaint or even put $10 as a credit in your account. So if it’s worth your time to complain, you could get Prime for free. It’s kind of like cloud provider who breaks SLA.