[Kalium]

I believe the author is being derided for being inefficient to the tune of 33000% or so.

It's like buying 300-some-odd napkins and a similar number of pens so you can scribble a phone number on one.

[mikewhy]

I'm not so sure, unless it's a total misunderstanding from the person chiding them.

Sketch doesn't add to final size. Neither does Gulp. Sass and Nunjucks might, but it's a website. They tend to need HTML and CSS.

[Kalium]

You're absolutely right! Sketch and Gulp don't add to the final size. And HTML and CSS are needed.

So let's be generous! I'll assume that 4x the core content size (1.3k) is needed for markup and presentation, for a total of 6.5k. Round a bit... that's still 5100% inefficient.

I can see why some might consider that a bit inefficient. Of course, I can also see why some might consider the design the most important part of the site.