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by m12k
3077 days ago
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> Jacob's Law: Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. This should come with the footnote "unless you're Facebook". I wonder if they're fully aware of the power they wield in defining what normal/expected UX looks like to a so many people? (e.g. popularizing the mobile three lines 'hamburger' menu, then later moving away from it themselves) |
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I mean, even site of huge companies are not necessarily the Facebook of anything, since that’s just not the use case. I would, for example, argue that this law applies perfectly and without any qualifications to Apple’s website which might see a lot of traffic, but it’s not exactly a site users spend most of their times on. (I would also argue that the website people actually do spend most time on exists in a certain context where the outside world will have some influence on how and how efficiently it is perceived and used. Obviously the website people do spend the most time on has a role in forming that context, but so does the web as a whole and every single site.)
Oh, and I do think Facebook is very aware of that fact, but you still have to see that they are always wrestling with the status quo, i.e. for them the law takes the form of “Users spend most of their time on other sites or on the old variant of your site. This means that users prefer your site to work the same way as all the other sites they already know or your site as it was.“
It’s not exactly easy for them, even if they get to be expectation-defining and their power is not absolute. The stakes are high.