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by matrix
3067 days ago
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While the article provides a basic definition of various types of pricing tactics/strategies, it doesn't address important questions such as which pricing strategies work best for which types of markets and products, and what kind of marketing/sales is required to support the choosen strategy. The best book I'm aware of on the topic is Nagle, but it's getting dated and is focused on older B2B business models. If anyone had recommendations for a more recent book on the topic, I'd love to hear it. |
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