[gjem97]

I'm with you. I think the correct poker metaphor, though, is that the bluff worked. The way I see this is that Airbus knew that Emirates was generally happy with the A380, but unwilling to agree to whatever terms Airbus had on the table for new planes. Airbus then puts out a press release that they may cancel the line if there are no forthcoming customers, effectively saying "it's now or never if you want an A380"--i.e. the bluff. At which point Emirates folded. (in all likelihood, it just brought them back to the negotiating table). If Emirates had called the bluff, they would have said "Ok, good luck then!" and waited for Airbus to admit that they weren't cancelling the line.

[detuur]

If Emirates wasn't buying, it was actually quite possible that they would've shut down the line, and try to focus more on getting A350 orders out the door. Whatever Emirates was offering, it was a pittance, because you don't go publicly on record threatening to shut down a flagship product unless it's your best course of action.

[gjem97]

Maybe it was a "semi-bluff", then.

http://www.pokerlistings.com/10-essential-texas-hold-em-move...