[n1231231231234]

the difference between a billboard and google is that ppl are aware that a billboard is advertisement. i don't think that ppl really understand what they are agreeing to when they get a pixel, chromebook, or even just gmail. and this way, google can put up those micro billboards that we often do not consciously perceive but that still influence our actions. and the google billboards that we do perceive, for them, very few ppl understand why they are so powerful at showing us personally just the right stuff.