[matt4077]

How can it be "clickbait" if it's in the article? What am I supposed to click on?

Moreover, these are clearly marked quotes from the press release and the patent. Maybe this technology doesn't merit an article. But if it does, quoting the inventor is exactly what one expect from coverage. Note that it does invite scepticism, starting with "claims" in the headline.

This gratuitous hatred of journalism is seriously getting out of hands.

[ryanianian]

"clickbait" ~~ overboard sensationalism for the purposes of getting more attention than demure/traditional language would get. Even though it's in the article, this kind of language can be added by journalists to incentivize non-expert editors/publishers to publish their work versus others.

[frogpelt]

I agree with you. But there's more "clickbait" online than actual journalism. The saturation point has been reached for a lot of people and it's difficult for them to go back to respecting actual journalism or even distinguishing between the two.