[phatboyslim]

Did anyone catch the Emirates videos put together by Casey Neistat? I often wonder if YouTube celebrities will usher in a new form of advertising, where content and marketing are blended into an entertainment experience. The videos were wildly popular and I wonder if this aided significantly in bookings for Emirates flights, thus leading to the $9B order.

[rco8786]

> I often wonder if YouTube celebrities will usher in a new form of advertising, where content and marketing are blended into an entertainment experience.

This goes on all around you, and isn't really a new form of anything. Movies, TV, YouTube, even music all blend marketing and entertainment.