Yea, it's a shame. I couple of years ago, I ordered a pizza in BTC. It was odd, because the price of the pizza in BTC would swing up and down while in the payment time window. It was also cool. Now it's no longer cool, it's become a money grab for some and a huge bummer for a lot of people who got in in December with they end of year bonuses. The innocent fun has disappeared and transaction fees an times have gone way beyond buying a pizza.