Hacker News new | ask | show | jobs
by TeMPOraL 3078 days ago
Had a very similar experience - a friend of our family (also a member of a, let's call it, high-intensity christian denomination) got started in a MLM (MonaVie) and invited me to their "internal" event (one aimed at people already in the network).

Oh. My. God. What I saw there was a textbook definition of a cult, a pure affective death spiral[0] instantiated in our material world. People were literally one-upping one another in telling how happy they are by being the part of this MLM, and how happy they will be when it makes them rich. The overall atmosphere was pretty similar to that Bitconeeeeeeeeeect video.

> The first thing I got told is that I must believe in the product.

Yeah, that's the thing that kept me from getting recruited into MLMs back when I was more naïve about people involved - I could tell the products were bullshit, and selling them required you to lie about either the qualities of the product or your expertise on the topic (in case of financial products). Both of which I find to be despicable behaviour.

--

[0] - https://wiki.lesswrong.com/wiki/Affective_death_spiral

"An affective death spiral (or happy death spiral) occurs when positive attributes of a theory, person, or organization combine with the Halo effect in a feedback loop, resulting in the subject of the affective death spiral being held in higher and higher regard. In effect, every positive thing said about the subject results in more than one additional nice thing to say about the subject on average. This cascades like a nuclear chain reaction."

1 comments

I'd never heard of MonaVie so I Google'd it and read the Wikipedia page - was slightly surprised to get Amazon adverts for $40 bottles of fruit juice at the same time....
Fortunately, they seem to be defunct now. Good riddance.