[Bartweiss]

Cynically? I think they are fans of centralization, and they're trying to own the narrative by confusing what the word means.

The emphasis on centralized publishers hides a meaningful difference between distribution and control. The article complains, not wrongly, that optimizing for engagement rewards clickbait and bad facts. But they're not actually centralized news sources, and it looks like the op-ed writer is ultimately lamenting the loss of centralized content control.

As OP here points out, most of the article relies on naked assertion with no real argumentation, much less evidence. The standout to me is:

> This is not a call for nostalgia... But back then, every political actor could at least see more or less what everyone else was seeing. Today, even the most powerful elites often cannot effectively convene the right swath of the public to counter viral messages.

If it's not a call for nostalgia (or a legally-enforced return to the past), it's hard to see what it is a call for. The article repeatedly asserts that more true speech is useless against bad speech, so it can't be that. That lament for the 'most powerful elites' who can no longer convene "the right swath of the public" to propagandize to? Really doesn't seem like the writer is eager for everyone to have a voice.