[whatever_dude]

I bet the naming of each link was approved by a 16-people committee over a 4-week process, each bikeshedding it their own way and forgetting about the actual context of it.

Then adding one new link with any reasonable categorization might mean changing the label on a separate link to make it more distinct, and no one wants to go there anymore.

[SketchySeaBeast]

"Should 'FOR REAL' be all in capitals? Bold? Or maybe a different font? I know! We can find a proprietary font that's 99.9% like Arial, but we'll need to throw in specific rules to who can use it and how..."