[flyhighplato]

There's another fast food chain that's kind of like this: Five Guys Burgers and Fries. Best burgers I've ever had. And they only serve burgers and fries (the occasional drink, maybe, if you're lucky and you ask nice) and that's it. They make everything from scratch.

I think focusing on something simple and making it super-special is a great way to make a business.

[yters]

I like In-n-Out's approach. They have a simple upfront menu, but a secret menu if you want something different. The mystery aspect creates an in-crowd, who'll be more loyal.

Google and Apple seem to take this approach too. I don't see anyone trying to guess Microsoft's next big thing.

[rms]

I've found Five Guys to be really inconsistent from store to store... the local one always serves dried out burgers but the DC metro area Five Guys do it right.