[isjamesalive]

Where did you get that idea? His stance on SSM aside, Brendan Eich is not a guy I typically associate with evil.

The whole raison d'être of Brave is to restore privacy to consumers of advertisements while being fair to publishers.

The codebase is all MPL2 on Github. Nothing stopping you or anyone forking it, yada yada.

[sekh60]

Not sure if it is the case, but the original plan was for Brave to replace ads with its own: https://arstechnica.com/information-technology/2016/01/mozil...

[BrendanEich]

That is only if publishers and users consent. Both get paid in that case, 70% to publisher, 15% to user. But it's not the private ad model we are trying first.

What we're most excited about are opt-in, user-private and -anonymous ads, long form and at low frequency, where you get 70% of the gross revenue.

In either case some brand principles:

1. We pay 70% to the ad "inventory owner" -- the person who is giving attention space up for the ad

2. We always pay the user as much as, or more than, we take. This aligns our interests.

3. We never keep user data on any servers, whitelist ads for a fee, let trackers through to target or attribute/confirm.

The grand-parent post here is just flat wrong. In no case do we track user data for profit -- we never did and never will. All data in clear stays on your device. We use a ZKP protocol over a VPN for anonymous settlements/confirmations. Our site details all this: https://brave.com/.

[sekh60]

Sorry for the slow response. Thanks Brendan for clearing up my misconceptions.