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by nicpottier 5788 days ago
Sorry for the late reply, hand't seen this..

On Android it is fairly easy to some word out, only because it is a much smaller ecosystem. So hitting up all the standard blogs once your app is well reviewed and polished up will generally get you a mention.

From there it is pretty much organic, we did a bit of tweaking of our application name based on what we think common searches are 'news', 'rss'.

People like trials, though it is probably mostly relevant for an app like NewsRoom, where the real utility comes from using it for days. For smaller games I'm not sure it makes much of a difference, though that it is surely true that the Android market is especially harsh to the amusing for 10 minutes kind of games that sell quite a bit in the App store for 99c. Those apps make nothing on Android, as people return them within the 24 hour window.

The trial was also useful for international customers, as we allow people to get an unlock key from our website. Paid apps aren't available in a lot of countries that the Android marketplace lives, so this lets those users who want the full version have a way to buy it. We don't get a ton of sales that way, but a few a day.

I don't think the website helps much at all, though the video might help give people an idea of how it works. We consider those to just be checkboxes for getting blog coverage, most purchasing decisions are made on the phone I think, where people aren't googling the app first.