I think that's mainly out of luck. If the exploit had been discovered two years later, the story would likely be different. Apple has been much more ambitious with their ARM processor designs and has shipping iOS and AppleTV products affected by Meltdown.
Shipping or not, it illustrates, that Intel was not unique.
I'm not sure what kind of answer you are expecting. All I am saying is that Intel is not uniquely in the wrong here. There is a whole industry of bad decisions. Whether the decisions were conscious, or only obvious in hindsight I can't say.
"Apple has already released mitigations in iOS 11.2, macOS 10.13.2, and tvOS 11.2 to help defend against Meltdown. To help defend against Spectre, Apple has released mitigations in iOS 11.2.2, the macOS High Sierra 10.13.2 Supplemental Update, and Safari 11.0.2 for macOS Sierra and OS X El Capitan. Apple Watch is not affected by either Meltdown or Spectre." https://support.apple.com/en-us/HT208394