[freehunter]

>If it was guaranteed, what incentive would you have to pay Facebook more?

Well the way products usually work is the company says "pay me this amount and here is what you'll get". The way Facebook works is "Pay me... no, a bit more. Maybe a bit more. No, there's no guarantee of what you'll get in return. Don't like it? Pay a bit more then." The relationship between content creators and Facebook is a partnership. Facebook wouldn't be worth anything without users, and users would have a smaller audience without Facebook. The last thing you want is for that to tip too far in one direction.

Have you ever used Facebook ads? They're not exactly straightforward, and there's no "pay this amount to reach everyone who says they want to read your content". You can excuse their exploitative business model all you want, but it only works until there's a viable alternative.

[DashRattlesnake]

> You can excuse their exploitative business model all you want, but it only works until there's a viable alternative.

I'm not excusing it, I just want to put it in stark relief because I dislike it.