[so33]

FB does far more than host photos. In addition to being a platform to disseminate any sort of media, from cat videos to news to political commentary (so much so that they developed Instant Articles), it serves as a platform for text/video chat, event coordination among friends and organizations, web pages for small businesses, forums (which is basically what a Group is), games, and countless other stuff I haven’t listed here.

Facebook really does want to be your homepage and their products currently released all point to an all encompassing strategy to get you to stay on Facebook in order to look at more ads. In light of their ambitious strategy that extends far beyond the scope of traditional media, it really is not something to laugh off.