[abritinthebay]

It's only bad for media companies who use pretty awful tactics to get eyeballs.

The trick is really to stop worrying about clicks to your site and focus on good content that people will engage with (share, comment, like, whatever). If it's good content people respond well to it and will seek out your brand.

You see the same thing with the savvy companies on Instagram/Snapchat/etc

It's only bad if you're essentially a click-bait factory.

[freehunter]

Facebook has a metric they use to determine if they're going to show people your post, and it has to do with the first few people who see it. If they see it and don't interact with it, it disappears and no one else will see it.

That really reinforces clickbait, but it also makes sure that you absolutely need those first few impressions to really count. Good content doesn't matter if the algorithm keeps it hidden.

[abritinthebay]

That's... an incredible over-simplification of their algorithms. To the point of ridiculousness.

[crorella]

THIS ^ If you are good generating good quality content that engages in a meaningful way, then you have nothing to worry about.