[cname]

I think they suggest that people can be made aware of their incompetence after feedback, but the right kind of feedback often isn't given because of cultural factors that make it unacceptable to give "negative" feedback and also hard for people to accept "negative" feedback.

That idea seems positive to me. If we could change our feedback mechanisms (via education and so forth), we could increase self-awareness and reduce incompetence.

Also, we tend to think of "incompetence" as extremely negative, but they use it in a specific way that is meant to be descriptive and not an insult.

That's my take on it anyway. I really don't know.