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by fragmede 3084 days ago
Outside of the office walls in Cupertino, who knows?

What does it cost to join as a governing member? Money? Apple has an unbelievably big pile of it. Spending it relieves their tax burden, so why not buy the most expensive level of membership?

Cynically, maybe they want to influence it so that it sucks, so while Apple does support it, Apple's going to have their own proprietary code, so Apple videos on Apple gear looks great. Everyone else gets the AOM code which, for some reason, everyone else's looks (and sounds) ever so slightly worse.

They could influence the codec so it works better on Apple hardware, so they get an advantage while designing the GPU that will go inside the iPhone XI or XII.

They could use this to see what the codec will support, and then decide not to support it out of spite, just like the iPhone X does't have USB-C, even though their laptop team has discovered that technology.

Point is, why knows? Yes, it is reasonable to think that Apple joining AOM means they'll put AOM codecs on their devices, but unless you work at Apple at the executive level, it's pure conjecture (and even then, executives are allowed to change their minds).