[letsgetphysITal]

Fine by me. Those are the sites that don't get my business, and increasingly it's not nerds like me who are using ad- and tracking-blocking tools. They are accessible, reliable, and more frequently being included and enabled by default.

It's not something ad networks can fix. Once active content is blocked on the client, it's game over. Your content simply doesn't work, and we'll to your competitor with the working site for what we need.