[titzer]

Cory is a great writer and gives an entertaining history of attention-grabbing in advertising and games. His main point is that we are continually able to adapt to escalating intrusions that attention grabbers throw at us.

However, overall I disagree that we are adapting fast enough. Not only is the escalation so rapid that most cannot adapt, the cultural shift in what is an acceptable level of intrusion is like boiling us frogs alive.

On the Web, it is absolutely acceptable nowadays to have a fullpage interstitial or a whole-page darkening nag box on a news article. And to block adblockers. Wat. A newspaper or the web of just 5 years ago would never have considered this acceptable.

This makes me worry about the future, especially augmented reality. Don't you want ads right ON YOUR FACE!? It's OK. You'll adapt!

[wu-ikkyu]

>This makes me worry about the future, especially augmented reality. Don't you want ads right ON YOUR FACE!? It's OK. You'll adapt!

I have a dream that augmented reality will one day enable you to visually block virtually every advertisement and billboard in meatspace, by covering them up with an image to your liking such as a forest

[hopefullypoetic]

At the risk of being censured for a frivolous, redditlike comment by a new account, I am reminded of a snippet of doggerel by Ogden Nash, and compelled to share it:

  I think that I shall never see
  A billboard lovely as a tree
  Indeed, unless the billboards fall
  I'll never see a tree at all

[avoutthere]

You will adapt...by never visiting that site again.