Every crypto is trying to position themselves as the survivor (by way of real world 'utility') for when the bubble bursts. They all want to be Amazon, rising from the ashes of a crashed market.
Ripple's underdog challenger, Stellar XLM, is trying to claim the same mantle. So are thousands of other 'utility coins', of course, including ETH, XRB, VEN, ICX, and even the "privacy" coins, like Monero.
The fact is this is uncharted territory. We don't know for sure whether we're at the leading or trailing edge of a bubble, and we don't know for sure that any, some, or most crypto will still be around in 5-10 years.