[gribbly]

>In the case of HEVC, which is a joint effort by the ITU and ISO, it’s a straightforward exchange of technology for money.

Have you been living in a cave for last year ? HEVC licensing is an absolute mess with at least 3 different entities with which you have to settle licensing terms.

>and in both cases the consortium members expect some return on their investment.

The return on investment here is saving the cost of royalties and being in control of the development of the codec which will only become increasingly important in your business.

[TD-Linux]

Now 4 different entities with the addition of Velos Media, which hasn't even announced pricing.