[ruiquelhas]

And why would I need the tokens in the first place? Hell, why would I need to pay at all, given that there are free alternatives like Medium?

[felipeccastro]

You don't pay, you gain money. Unless, of course, you're a company that wants to buy advertising space.

As a user (writer/curator), you earn tokens for doing what you already do for free in reddit or facebook. The tokens you earn are like altcoins, you can trade them for whatever you like.