[AlexandrB]

The publisher just needs to deliver something that has 6 bananas of value to me to make this example work. That's exactly congruent with a web where high-value content is rewarded and clickbait and spam is not. Sounds like a win-win to me.

Consider all of the modern content industries that aren't primarily ad supported - movies, music, AAA video games, books. In this context the ad-supported nature of web content looks like an aberration, not an ideal to strive for.

[ucaetano]

> Sounds like a win-win to me.

Might be for you, but for those people who are out of jobs, and those who will lose access to content might think differently.

[nradov]

I would be happy to support welfare payments and free education for those unemployed advertisers and "content creators" to learn to do something productive with their lives. No one is entitled to a permanent career in any particular field.