[replicatorblog]

They got scale, particularly among the younger demographic where the product was wildly popular. They never cracked an advertising model that worked.

I buy that it's harder for startups to break into social today, but that's true of most industries as they consolidate, I don't know that it means they're a monopoly.

Slack is a social networking tool that has managed to grow and scale by focusing on different use cases and by using a different business model.

If Snap had figured out how to get to profitability, or even focused more on reaching out to older users they may have found themselves in a different situation.