[boyaka]

I haven’t seen ads on Instagram stories, just intermingled in the feed. They are spookily relevant and noticeable.

Snapchat ads come at the end of 1 person’s story, or between random people if you have multiple peoples’ stories queued. I never do the latter because it’s a dark pattern to make you wait for the ad to finish before the next story, so I always watch 1 person, and swipe out if there’s an ad. In general, it seems like Snapchat ads are higher production quality and less relevant.