"Premium" sites (like the ones with engineering resources to build to AMP spec) e.g. NYTimes, WA Post, WSJ, are not really prime concern - they can afford to move to AMP and do whatever kind of ad sales they want (direct/programmatic).
It's the smaller websites (Bob's Blog) who can't afford eng resources to build to AMP, and to build fast ads, who are "suffering" a loss of search results prioritistion. (These smaller sites may turn to shady ad networks, and suffer further with shitty ad payload, further lowering search preferences if based on page load).
Does that mean smaller websites are stifled? Not sure...
It's the smaller websites (Bob's Blog) who can't afford eng resources to build to AMP, and to build fast ads, who are "suffering" a loss of search results prioritistion. (These smaller sites may turn to shady ad networks, and suffer further with shitty ad payload, further lowering search preferences if based on page load).
Does that mean smaller websites are stifled? Not sure...