[dontnotice]

Yup, that was in the the blog post announcing AMP, and subsequent press comments.

I'm of the persuasion that they can rank and display the results however they please, it's their site after all, so it's a non issue either way.

[pitaj]

I don't care at all about AMP really, but this:

> I'm of the persuasion that they can rank and display the results however they please, it's their site after all, so it's a non issue either way.

I don't get why anybody says this. Of course they are in control. Nobody can force them to do it differently (maybe the government but whatever).

Most people aren't saying that Google has no right to do what they're doing. People are saying that Google _should_ be doing it differently.

[squeaky-clean]

> I'm of the persuasion that they can rank and display the results however they please, it's their site after all, so it's a non issue either way.

Of course they can legally do it, and we're not judges debating that.

There's a difference between what they are allowed to do legally, and what they can do that keep me coming back as a user. This is legal, but it makes me use DuckDuckGo instead.

[dragonwriter]

I wonder how Google manages the network topology for testing this so that the fact that AMP is served from a Google-local cache does not give it a speed advantage to Google's speed-testing bot beyond any it may have in typical, outside of Google, use.

[ec109685]

Google preferches the amp content.